OUGD405 - Pantone Colour Selection

Having established which colours will be used on the pedestrian crossing leaflet to best create a visual language reminiscent to pedestrian crossings themselves through plans and critiques, I must now identify the specific shades/tones of black, grey and yellow (White cannot be printed and therefore will not be explored).

CMYK values will be attached to these colours as this is the colour mode used in and for print.

Black






The black required for the leaflet was pure black, as to match that used on Belisha Beacon posts. The colour identified that matches this criteria is Pantone Process Black C.

CMYK Values:

Cyan: 0
Magenta: 0
Yellow: 0
Key: 100










Grey









































The desired shade of grey for use on the leaflet needed to be a dark, cool grey. Dark enough to create a strong tonal contrast with white ground and type, yet light enough to clearly distinguish it from the small addition of black on the leaflet. The shade I identified with these qualities was
Pantone Cool Grey 11 XGC.

CMYK Values:

Cyan: 12
Magenta: 0
Yellow: 0
Key: 74

Yellow

Although the intensity of the light, and therefore tonal value, on a Belisha Beacon changes as it intermittently flashes, the tone can be ultimately be reduced to a bright, yellow/orange - often referred in terms specific to pedestrian crossings as amber. The colour I have selected, due to its intense, vibrant quality and orange tint, is Pantone Yellow C.

CMYK Values:

Cyan: 0
Magenta: 1
Yellow: 100
Key: 0

Pedestrian Crossing Leaflet Colour Palette.



The above colour palette, plus white, will allow me to produce a leaflet the successfully captures the target audience through familiarity and association of visual language whilst also being suitable for the purpose of delivering information on pedestrian crossings through considered choices that are concept and content relevant.