OUGD405 - Production Preparation: Process Reminder

Through a process of exploration and critique, I have been able to make appropriate and relevant design decisions that will ultimately ensure the Pedestrian crossing leaflet will be suitable for purpose and target. These investigations into design choices have supplied me with a set of established choices ready to be set into production.

Established Design Decisions:

• Concertina leaflet - engaging format allows for ordered and structured information to be interacted with by the target. Will fit into the standard envelope size (22x11cm) to be sent out to learner drivers and also in thin, transparent cases attached to posts at crossings.
• Concept - A leaflet using the visual language and recognisable features from pedestrian crossings to create a familiar and bold design for the target that will be easily identifiable for what it is and what the content will be.
• Limited colour palette - White, Process Black C, Cool Grey 11 XGC and Yellow C. This pantone colour palette will capture the target audience through familiarity and association of visual language whilst also being suitable for the purpose of delivering information on pedestrian crossings through considered choices that are concept and content relevant.
• Typeface - A sans-serif typeface will be used to convey the leaflet's information as it is purely informational, no decorative embellishment is required or appropriate; The type style should not be a distraction from the content it delivers. Futura is a typeface that does as is required; It delivers messages through a simple, geometrically-founded and well-balanced aesthetic free of complication and unnecessary additions. It has a slightly heavier weight of line creates a bolder, more prominent presence that still maintains strong legibility at even small point sizes. It has a more youthful, modern visual language that would capture the target and serve its purpose well. 
• Symbols - featuring symbols on the Pedestrian Crossing leaflet will enhance the design identity and provide greater balance between information and visuals whilst also cohesively supplying the target with visual references and connections.