Below are the questions and feedback received:
Does the sketch include everything necessary/is there anything missing? What does the sketch show?
- You have planned the layout of the leaflet well, including some of your design decisions, which will make it easier to produce. Everything has its place and it looks clear.
- There's a good balance between space and information, especially comparing front to back. It looks well structured.
- The sketch is a good starting point. You'll need to consider ordering of information in each section though.
The colours/tones/shades I have opted to use are Black, White, Grey and a yellow-orange. What are your thoughts on this?
- There are limited colours but thats not a bad thing. I think it will work well for the target.
- These colours will help you match the visuals of crossings which makes your design decision informed and appropriate. I think it will look good.
- Even though there aren't many colours, you could use the yellow-orange to emphasise important information. Also, the way you're using the colours is quite complex so the limited amount will help with a more neutral look.
Im considering the use of a sans-serif typeface. Would you agree this is the most appropriate style?
- Yes, there's no reason to use a serif typeface when delivering information.
- I think almost all informative design uses sans-serif. Serifs are decorative and irrelevant in your subject and chosen style so far.
- Yes, the subject of your leaflet isn't fancy. Its about safety and I think serifs would be a distraction for the seriousness of the information.
Targets and aims for the leaflet informed by critique feedback:
- Consider ordering of information.
- Identify specific pantone colours to use in design.
- Use Yellow/Orange to highlight key information in the design.
- Identify sans-serif Typeface.
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