OUGD405 - Pedestrian Crossing Final Critique

Below is feedback regarding the final resolution for the Pedestrian Crossing public information leaflet  received in critique.

Do you believe the leaflet is suitable for purpose? Why?

• Yes, you can tell from the way it looks that your design decisions have been informed by the content and subject of the leaflet.
• The leaflet is suitable for purpose because you instantly know what its about, before you've even read the information.
•  The balance between information and visuals is good. The theres quite a lot of information on the back compared to the front though, which I don't know if is good or bad. Just a point.
• Its clear, well ordered and the concept is relevant, so yes.
• It might have worked better if it was bigger.

Do you believe the leaflet is appropriate considering target audience? Why?

• Yes. Its quite formal and sharp but the visuals make it engaging. I think a lot of people would relate to it.
• Even though theres a bright colour, the rest of the leaflet is grey, black or white. The limited colour palette is appropriate to your audience. 
• Because of how its structured/ordered, everything is really clear to see and understand, so yes I would say so.
• It looks considered overall, which must have involved target knowledge.
• The symbols definitely make it more appropriate.

Which elements of the design are most effective? Why?

• I think the limited colour palette is what makes the leaflet look professional.
• The limited colour.
• The way it has been made to represent the look of crossings.
• The symbols give something to remember for each crossing.
• The symbols and structure of the leaflet are the most effective elements.

How does the satin finish and weight of paper (the stock choice) make you feel about the leaflet? Why?

• The finish makes it feel more expensively produced, not something to just throw away.
• I think it could have been heavier.
• The leaflet seems like something to keep. It doesn't feel or look cheap.
• Considering the fold I think the choice was well made.
• It feels/looks like a normal leaflet.

Any additional comments?

• Really like the colour scheme.
• Concept is good.
• The symbols are nice. 

The feedback I received in the final critique was majoritively positive. People understood the 

leaflet, its function, purpose and target, and felt that the design decisions made were considered 

and relevantly selected. I feel the leaflet successfully and effectively does as is required through 

a cohesive and consistent aesthetic that uses form and function as a primary utility.