OUGD405 - Maquettes / Leaflet Formatting

Before thumb-nailing/sketching potential ideas for the pedestrian crossing leaflet, I first explored paper maquettes/paper formats that would adhere to some of the points of delivery detailed previously. These were for the leaflet to be:

• Sent in the post with provisional driving licenses - This provides those new to driving and theory with an immediate source of information and knowledge to progress from.
• Given out/available at driving test centres - Drivers taking their tests will be supplied with a comprehensive guide on pedestrian crossings and a reminder on how to engage with them once they begin driving independently. It will be a point of reference. 
• Fixed to posts at pedestrian crossings - Rather than sending out leaflets by post to every home, this provides pedestrians with the option to engage with the leaflet, which they are more likely to do if they feel they have freedom in the receival of information.  

Considering the above points of delivery, below are three differentiating format ideas that would meet criteria for eligibility for said potential choices -

(Please see separate worksheet for to-scale paper formats) 

Small Booklet / Paged Leaflet.

This small booklet format would provide each crossing with a full page, giving sufficient space for information aimed at both pedestrians and motorists.The page count is not overwhelming, and  the booklet format is a standard format that should be well received by the target as a result of its familiar nature. The size of this booklet has been determined considering the standard envelope size used by the DVLA to send out provisional licenses (22x11cm) and therefore would easily be made an addition to the documents sent out at this time.

Double-sided A4 Sheet Leaflet.



This double-sided A4 sheet leaflet provides sufficient space for each of the 6 types of pedestrian crossing to be detailed. A format that is easily explored, well accepted and commonly used in the deliverance of information - this sheet-style would efficiently convey information and subject free of complication. The standard A4 sizing has been chosen considering larger envelopes (32.4x22.9cm) as well as meeting the sizes of almost all other standard documents, theory test results, driving test sheet and driving certificate. This will provide the target with a point of reference via a guide on pedestrian crossings and a reminder on how to engage with them once they begin driving independently - to be given out alongside the other documents detailed.

Concertina Leaflet.



This concertina format leaflet allows for ordered and structured information to be efficiently delivered to the target through a unique and engaging format (in terms of public information deliverance). The target will be forced to interact with the folding of the format as they explore the different sections of the leaflet. Not only will this leaflet fit into the standard envelope size (22x11cm) to be sent out to learner drivers, but would also have potential to fit into a thin, transparent case that could be attached to posts at pedestrian crossings for choice of exploration.