OUGD405 - Typography

As confirmed in critique, the typography to be featured on the Pedestrian Crossing leaflet must be simple, clear and dignified. It for this reason that a sans-serif typeface will be used to convey the leaflet's information. As the leaflet is purely informational, no decorative embellishment is required

or appropriate; The type style should not be a distraction from the content it delivers. 

Below I will explore a range of sans-serif typefaces to identify the most appropriate for the job, considering purpose and target.

Helvetica Regular

Helvetica was specifically created to be a neutral typeface that gives no impressions, suggestions or meanings - making the type versatile. Its simple letterforms create a high level of legibility and is easily interpreted (visually). This typeface is suitable for purpose in that it can communicate information objectively, whilst its high legibility make it easy to comprehend for the target.

Futura Medium

Futura is a typeface that holds the most significant value of the Bauhaus at its core: Form and Function. It is a typeface that does as is required; Futura delivers messages through a simple, geometrically-founded and well-balanced aesthetic free of complication and unnecessary 

additions. It has a slightly heavier weight of line creates a bolder, more prominent presence 

that still maintains strong legibility at even small point sizes. It has a more youthful, modern 

visual language that would capture the target and serve its purpose well. 

Gill Sans Regular

A typeface exhibiting classic simplicity, Gill Sans Regular remains clearly legible at even small point sizes and from short distances away. Though this typeface hints at a slightly more decorative aesthetic as a result of its Roman origins, the peculiar ear and eyeglass letter 'g' for example, Gill sans still appears clean, understated and modern. Designed for use as both a body and display type, this typeface would be suitable in the communication of the leaflet's information whilst 

maintaining solid legibility.

DIN Alternate Bold

A standard typeface for the road signage of Germany, DIN's distinct visual makes it a favourite of many. Legible, simple and clear, DIN is another contender in its ability to effectively deliver information without distraction.

Selected Typeface

Futura is the typeface I will use in the communication of the Pedestrian Crossings leaflet. The characteristics detailed alongside the typeface are the motivation behind this decision, in addition to its well-rounded style and distinguishable visual language.