Following the establishment of our brand name and concept, we explored a range of type- faces in use during the 1920s or inspired by the Art Deco movement.
We saw it as important that the typeface reinforced the ‘rare’ contexts of the brand, and therefore attempted to identify fonts with a decorative aesthetic using geometric shaping and clean line detail and/or ornamentation - these being typical traits of style moderne.
We took this exploration of type to critique and, much to our satisfaction, almost all those present favoured ‘Insomnia Deco’ the most.
This typeface has a bespoke, strong and distinct style, incorporating fine line detail reminiscent of the iconic F. Scott Fitzgerald novel ‘The Great Gatsby,’ which in itself has become a key representative of the Art Deco period and style. It is most certainly the rarest, most unique typeface we found, and therefore the most appropriate to the fictitious ‘Raritea’ brand and the contexts
behind its development.
No comments:
Post a Comment