In order to explore what’s already on the market in regard to tea & tin packaging, and its benefits, Shelley and I visited speciality tea shops Whittard and T2, as well as department stores John Lewis and Harvey Nichols, as well as retailer Marks and Spencer - the latter two stores noted by the brief as potential retailers of the fictitious tea brand. Our findings are below:
Tin for Packaging Tea
Detailed in a conversation with an employee of speciality tea shop T2, tea which is stored inside air-tight tins remains fresh for up to two years. Conversely, tea which is stored in standard packaging remains fresh for a significantly less period of time, up to two weeks.
Additionally, we were informed it is of great importance to customers that they are able to store tins functionally (e.g. stacking).
Tin Finishing
The finishes on tins found in Whittard, T2, M&S, John Lewis and Harvey Nichols included embossing, metallic colour, gloss varnish, and use of pattern for decorative effect - all of which
establish a luxury aesthetic and therefore appeal to consumers of high-end products.
Shape and Form
Tea tins and tin packaging sold by the likes of Whittard, T2, M&S, and in department stores such as John Lewis and Harvey Nichols all for the most part conform to practical shapes/forms such as cubes, rectangular prisms and cylinders etc. - though there were a select few which took more unique forms. This is presumably due to distribution/shelving requirements.
Whittard
T2
John Lewis
Harvey Nichols
Marks & Spencer
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