Upon consideration of the visual style of the ‘Raritea’ brand and packaging, which needs to be unique and luxurious, we gained the most inspiration from ‘Decade of the Teabag,’ the 1920s (as noted in earlier research).
The 1920s, also known as ‘The Roaring 20s,’ saw the introduction of Art Deco, or Style Moderne - a movement within the decorative arts and architecture. Its products included both individually crafted luxury items and mass-produced wares, but, in either case, the intention was to create a sleek and anti-traditional elegance that symbolized wealth and sophistication.
Characterized by rich colours, bold geometric shapes, and lavish ornamentation, the notable
features of the style are simple, clean shapes and lines, ornamentation that is geometric or stylized from representational forms, expensive materials, modernity and symmetry.
Art-Deco is one of the most notable, distinct and stylised movements of design history, and by capturing this aesthetic for the Raritea brand, potentials for luxury consumer appeal, shelf-impact and re-usability of the tins is enhanced, in addition to motives for gifting. The ‘anti-traditional’ style supports the brand’s focus on rarity.
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