The ‘Raritea’ tin labels, which will simply be emphasised through embossing and finishing on the tins, feature cut-out corners and a decorative line border reinforcing of the Art-Deco
visual language.
Typographic information featured on the labels of each of the 3 tea tins is communicated via distinct and decorative typeface ‘Insomnia Deco,’ reminiscent of 1920s ‘Gatsby’ style, along side Futura and Futura light, used in the communication of blend names and information requiring greater legibility at a smaller pt. size. These typefaces form cohesion through weight of line, and are to be de-bossed with gold gloss varnish into the matt varnished black labels for added luxury and shelf-impact.
The three numbered blends, ‘Absolute Rose,’ ‘Sheer Ginger’ and ‘Jasmine Jewel,’ have been devised in creating a range of products which allow for potentials of sought after discovery to be made by luxury consumers, as well as to target the shift is trend for more ‘rare’ blends of tea. In addition to offering a range of flavours, each blend is also a different type of tea (Black, White
and Green).
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