After putting our research and ideas thus far to critique, and considering the briefs request for a creative use of tin that will sit within the luxury gifting sector, Shelley and I decided to combine two ideas which together form a considered and well-informed concept.
The Name
‘Raritea’ - As consumer trends move away from the ‘builder’s brew’ into more exotic blends and infusions, this name is a ‘blend’ word created by bringing together the words ‘Rare’ & ‘Tea’, and in doing so generating a brand name which sounds
like ‘Rarity,’ though spelt alternatively. This play on words additionally represents the history of tea and its introduction to Britain through Princess Catherine Braganza of Portugal. When Catherine arrived in Portsmouth in 1662, she requested a cup of tea, though at this time it was a rare luxury, and was therefore unavailable.
This name also provides the opportunity for the packaging solution to take a rare form, homing in on luxury consumers’ penchant for discovery and premium quality, creating greater consumer appeal as a special product which is out of
the ordinary.
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