OUGD504 - Design for Screen - Brief Interpretation and Information

Studio Brief 02, Design for Screen, requires the creation of an immersive and engaging screen based user experience for a media of any choice, which could include; website, app, streaming service, title sequence, ident's, onscreen graphic overlays, etc.

Before undertaking this brief the following information needs to be established:

• The client
• The problem
• The target audience
• The overarching aim of the project (what are you trying to achieve)

The role of the created resolution should deliver a 'world class' digital experience that engages the audience whilst maximising the potential of the given digital device(s).

Considerations: 

• Design must be globally comprehensible as digital formats are viewed on a global scale, which must inform the approach to and decisions regarding the design.
• Use mixed media — A combination of image, video and/or audio should be used to communicate your message.
• The processes and procedures involved in designing for screen.
• The relationship between designer and developer.
• The role and skill set of the developer (and where you would find a developer to work with)
• Research - what already exists in the design field, how innovative can you be.

Interpretation & Aims

Having never designed for screen previously, I am excited yet apprehensive about studio brief 02. I currently know very little about the design process in regard to screen-based design other than screen resolution being 72ppi and the colour mode required being RGB. After identifying within the first year of the course that my passion within graphic design lies ultimately with hand crafted, luxury pieces it will be interesting to explore an alternative design process in which stock choice and print finishing cannot be relied upon to connote high-end intentions. Despite this, I still aim to produce a resolution to this brief that is stylish, contemporary and most importantly - entirely screen based.