Whilst methods of gilding are as detailed above most commonly applied to materials such as wood, stone, or metal - a gold finish can also be applied to the edges of paper, such as a books, business cards and pages.
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Gold Gilded Look Book |
This finish, applied through a process using large industry machinery, supplies a luxury aesthetic through delicacy, unique decoration and the commonly accepted semiotic field surrounding the precious metal, gold. The distinctive finish supplied through gilding would enrich the Bond Street publication through ensured luxury visual representation and establishment. The amplified desirability provided through gilded edges would create further appeal to the target who revel in all that the luxury retail sector whilst also reinforcing and visually enhancing the publication content/contexts.
Access to the machinery and process shown above is not available to me and therefore limits my ability to achieve such results, however there are D.I.Y processes that can be explored to accomplish a metallic-finished edge. Such D.I.Y processes that I have found are exhibited below:
Gilded page edges were applied to the Bond Street Brand Directory publication using the spray paint method showcased above for fast, even coverage. The result is much more subtle than that achieved using industry standard machinery, which would be the selected process if the publication was commercially produced. Although the results accomplished by myself are not as distinct or clearly evident, the finish supplies the publication with an additional element of luxury and enhanced content representation.
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