OUGD504 - Design for Print - Brief Information & Interpretation

Further to the A-Z: Type in Context summer project, Design for Print requires the production of a publication entitled 'Type in Context: *name of location.*' With both photographic and typographic content collated over the summer, content for the publication is ready to be put into use.

The publication must feature both images and copy related to the location-specific typography, and be printed and bound to the highest possible standard. The publication will fall into the sector of an 'art & photography' book and therefore considerations regarding  target audience should be made when designing the publication. 

The publication can be any size, format and length (number of pages) as long as these decisions are informed.

This brief is to be undertaken in 6 weeks and therefore time must be managed carefully in order to produce the best possible outcome.

Content considerations:

• Research - art & photography books, grid systems, audience
• Experiments, developments, evaluate
• Type and layout
• Photo quality / editing
• Preparing your document to print

Production considerations:

• Stock
• Print method
• Binding method
• Mock ups / experiments (evaluate)
• Finishes
• Commercial considerations vs. access to resources
• Preparing documents to be sent to print - any considerations in regards to print methods (digital or offset)
• Understanding colour/ink and related standards and systems (CMYK, Pantone, etc.)
• Identifying spot colour, spot varnish, die cut, emboss, and other finishes in digital art work ready for print
• What printers will be expecting - marks, bleeds, etc.

Having discovered through the first year of the course that my passion within graphic design is ultimately hand crafted, luxury pieces and perhaps most typically within an editorial setting, I am excited to undertake this project as I believe it is the first provided opportunity on the course for me to be able to truly create something that showcases my style and desired design direction. The content I collected over summer will allow me to do this due to its luxury contexts and the professional aesthetic achieved.