OUGD504 - Summer Brief - Photographic Content

Featured below is the photographic content collected in London. Having considered the environment and potential restrictions/limitations before making the trip I feel I was well prepared and was therefore able to capture all that I set out to. The colour images provide inspiration for informed design decisions that will most successfully portray brand visual enhancements and reinforcing/supporting typographic styles.

Photos were taken from a range of angles and viewpoints, shot dependant on location and the limitations of the environment. Many of the images have been taken with a viewpoint from below due to the most typical positioning of signage above the doors and windows of the stores, whilst others have been taken further away in order to ensure full typographic pieces were clear and whole within the image.

The photographic content acquired enhances and supports the luxury intentions had for the publication and the planned featured stores while appearing professional and where    possible compositionally considered.

Following this I plan to shortlist the photographic content down to one image per each letter of the alphabet by selecting the stores/brands I feel are the most prominent within their respective industries /sectors and are the most high-end luxury establishments. Once shortlisted, I will provide

accompanying contextual additions exploring their history, background, purpose and 

typographic design concerns and in doing so create potential copy content

for the publication.