When putting together the presentation for the A-Z: Type in Context Summer Brief presentation, I attempted to select a range of stores/brands to present and represent the plethora of industries that can be found in London and its luxury retail sectors.
My plan for the presentation was as follows:
- Title Page
- Research
- Concept
- Planning
- 7 stores/brands
- Aston Martin
- Charbonnel et Walker
- Fortnum & Mason
- Gucci
- Harrods
- The Ritz
- Sotheby's
- Initial publication considerations
The inclusion of these stores/brands in particular highlights a range of industries and industry sectors including a brand experience boutique, a chocolatier, luxury department store, acclaimed fashion house, hotel and art/antique auction house.
The presentation, exhibited below, amalgamates my summer efforts concerned with the project through an aesthetic influenced by my own self branding (created in PPP 1) that is also relevant to the contexts of the type, location and publication intensions.
Presentation Feedback
- An A-Z of luxury branding would be nice in that most books on branding feature only a section on luxury brands, as opposed to a publication devoted to and focused on this sector of branding.
- Selected context provides strong starting point for design production and design decisions going forward into planning of the publication.
No comments:
Post a Comment