Wednesday, November 11, 2015

Studio Brief 02 - Type in Context

Today I carried out a photoshoot to provide myself with some images I could show alongside Fade regular as examples of the typeface working in the simplest editorial setting.

The photographs I took were of a friend, Charlotte, who I chose to photograph as I identified her hair as a point of connection to my bespoke type in that she has ombre hair - dark brown at the top fading into blonde. I took the images in black and white for tonal cohesion with the established typeface and then enhanced the cohesion further by also fading the images out at the bottom, as the visual language of fade regular demonstrates also.

Below are the simple mock-editorial pieces I produced:





I also produced a fold out type specimen, featuring cohesive visual gradients, the type manifesto and quality description, image integration possibilities and of course the full bespoke letterform and numeral set. Below are the page spreads of the specimen:








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