OUGD405 - Primary Research Collated Findings

Having detailed and analysed the way finding/navigational systems used in a diverse range of environments within Leeds, I have identified commonalities within the primary research that bear suggestion of what makes a successful navigational system. These are detailed below:

Scale/Placement

• Information shown at or above human height has greater visibility, and can be seen from further distances (as opposed to something on the ground for which people are have a restricted view to what is immediately around them).
• Higher-set information allows for a larger system which as a result is more prominent. 
• Scale can vary dependant on who the direct target(s) is for the system - pedestrian or motorist. 

Colour/Contrast

• Co-ordinating colours are used as an aid to enhance distinction between areas and/or levels.
• Light colours are used as ground for dark typography.
• Dark colours are used as ground for light typography.
• Featured colour must have strong contrasting tonal energy to ensure systems are distinct/clear.

Typography

• Sans-serif type styles provide greater legibility.
• Decorative aesthetics are not present or necessary in the deliverance of information. 
• Information is succinct and direct.
• Light type should be set on dark ground.
• Dark type should be set on light ground.

Material/Aesthetic

• Acrylic plastic  is a popularly used material in the sector of signage.
• Signage outside tends to be made from aluminium or steel - steel being the most economical and strong.
• Lighting can be used to enhance standard materials to give a more expensive appearance.

The above findings will be used as a point of reference in the development of my way finding system design to ensure the most effective resolution is achieved.