Job Description
Studio Brief 01 requires the development of a way finding system, using developing understanding of typography and visual communication, for Leeds City Centre. Considering legibility and the user experience, the system should effectively guide and aid a user through the city. The system may feature symbols and pictograms.
Purpose
'The philosophy underpinning any navigational signage system is that of clarity, consistency, and coherence in order to guide the user through an environment in a consistent, convenient and safe manner.'
The system should allow the target to seamlessly navigate an environment via clear and distinct visuals that supply an awareness of location and direction.
Target
The target audience for the system includes both residents of Leeds as well as visitors to the city. The system, which has to communicate to a diverse age range, must provide environmental awareness clearly and unambiguously. The system must not bear ambiguity or uncertainty; The target should find confidence and reassurance from the system and its ability to direct them around the city. It is imperative that the design decisions selected are made primarily considering functionality, only using aesthetic to enhance this - not as decoration. Signage should assist both pedestrians and motorists.
Point of Delivery
The signage bearing the way finding system will be spread across the city centre, outdoors. This
will need to be taken into consideration when choosing design elements, such as scale, typography, colour, contrast and material, ensuring it is able to be differentiated from existing navigational road signs. Use collated findings from primary research to aid development and inform the designs produced for the system.
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