Friday, November 6, 2015

Studio Brief 02 - Interim Critique 02

In today's critique, with a new group, I delivered everything from my initial research to my latest developed type treatment. Below is my received feedback:
  • Good primary and secondary research.
  • The manifesto sells the typeface really well / establishes design decisions.
  • Strong, informed concept and responding practice. 
  • Would work successfully as a display typeface.
  • Excellent reflection and action from previous critique. 
  • Lower-case design decision is most appropriate.
  • Three-quarter gradient level is most suitable.
The feedback I have received today has reassured my confidence in knowing that my design decisions for my bespoke typeface are viewed as informed and appropriate, which is what I have been trying to achieve. Taking my practice from here, I plan to take my established visual language and apply it to the 26 characters of the alphabet, identify any problematic letterforms and resolve them before producing contextual settings in which I can feature my type.

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