Having designed all the pages required in order to produce a seemingly fully functional/working prototype - at which stage commercially it would be passed on to a developer to be produced - I have created an engaging iPhone app that relieves and aids the interior design process regarding the planning, selection and purchasing of wallpaper for the home using augmented reality technology to allow consumers to confidently identify and purchase a wall covering(s) from one of the Library's renowned brands.The app allows the consumer to undertake this process with enjoyment and ease as they immerse themselves in the brands that provide to the Style Library and the wall coverings they sell.
The app, which allows consumers to buy with confidence and assurance that their interior decisions will be met with satisfaction and gratification, follows the visual language established on the original desktop site of the Style Library which is clean, clear, well structured and suitably stylish - reflecting the sites content/context as 'the premier destination for Stylish and Quality British Design.'
The apps primary content is framed by two bars: a brand mark bar at the top and a navigational bar at the bottom, both of which hold permanency due to their locked positions which enhance the user experience through complete ease of use and assured functionality of app exploration. The 'Style Library' word mark is featured left aligned in the bar at the top of the composition on any given page of the app in keeping with the suspected brand guidelines of Style Library.
Using a limited colour palette of white and tones/shades of grey for the navigational visual information of the app, the design allows for focus to be given to the beautifully designed wall coverings created by the Library's contributing brands and the spectrum of colour they themselves provide. The navigational system of the app has been designed to ensure focus is on the products of the Style Library - being the primary purpose and feature of the app - to inspire, showcase and sell wallpaper.
Almost all typographic headings featured within the app are set in upper-case Arial, reflecting the Style Library's position in its sector of premier quality wallpapers from leading British interior brands while creating cohesion and consistency with the original desktop site. Featuring type at 3 sizes consistently throughout the app page design, these sizes being 12pt, 20pt and 30 pt, all typographic information set at scale appropriate to design for screen. Where appropriate, type has been set as standard with capitals only at the start of words for ease of readability of the smaller type size and for a less dominating tone of voice where un-required.
From here, the apps user experience will be enhanced via transitional animation.
No comments:
Post a Comment