The process of choosing a wallpaper for the home interior may initially seem a painless task, however following copious sample orders that arrive showing only a snippet of the full pattern, working out the required number of rolls considering wall dimensions, fireplaces, doors and/or windows and being unable to truly appreciate the impact of a wall covering design at the proposed scale or expanse in a space — the process can easily become tedious. These considerations and limitations do not allow consumers to buy with confidence and assurance that their interior decisions will be met with satisfaction and gratification.
Style Library - The Premier Destination for Stylish and Quality British Design. The Library is the home of ground-breaking British design from the internationally renowned brands: Sanderson, Morris & Co, Harlequin, Zoffany and Scion. A unique destination to source inspiration and discover the broad spectrum of fabrics, wall coverings and trimmings from these leading British interior brands.
Create and design an engaging Style Library Visualiser iPhone app that relieves and aids the interior design process regarding the planning, selection and purchasing of wallpaper for the home using augmented reality technology to allow consumers to confidently identify and purchase a wall covering(s) from one of the Library's renowned brands.The app should allow the consumer to undertake this process with enjoyment and ease as they immerse themselves in the brands that provide to the Style Library and the wall coverings they sell. The primary function of the app should aim to resolve the most common limitations consumers are faced with when undertaking decorative challenges — such as selection and calculation.
The target audience are those with a passion for interiors, with a particular interest in British design and decor, who are looking to or planning to decorate their walls with a wall covering available from one of the renowned brands featured within the Style Library. With an age range of 25 - 60 — ranging from the age of first time buyers / young working professionals to older persons more acquainted with the brands — the target will be confident in engagement with digital screen based platforms, such as the iPhone. These individuals will have financial stability and therefore will be able to afford and accept the prices of the leading renowned British brands of the Style library. The library provides a diverse range of styles so while this target are not exclusively drawn to one particular aesthetic, they will be cultured in design and interior fashion.
The app, alongside its primary function to visualise using augmented reality, should also let the wall coverings available to purchase from Style Library be the focus of the design; The navigational system should be experienced naturally, subconsciously even as the user experiences the utility guided by instinct rather than heavy overbearing menus, bars and buttons that take away from the brands' designs.
Design of the app should form cohesion with the website and Style Library visual identity as a whole to guarantee brand familiarity and established connection.
The app, alongside its primary function to visualise using augmented reality, should also let the wall coverings available to purchase from Style Library be the focus of the design; The navigational system should be experienced naturally, subconsciously even as the user experiences the utility guided by instinct rather than heavy overbearing menus, bars and buttons that take away from the brands' designs.
Design of the app should form cohesion with the website and Style Library visual identity as a whole to guarantee brand familiarity and established connection.
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