The Style Library desktop website is clean, clear, well structured and suitably stylish - reflecting the sites content/context as 'the premier destination for Stylish and Quality British Design.' The Library is the home of ground-breaking British design from the internationally renowned brands: Sanderson, Morris & Co, Harlequin, Zoffany and Scion. A unique destination to source inspiration and discover the broad spectrum of wall coverings available from these leading British interior brands.
In using a limited colour palette of white and tones/shades of grey for the navigational visual information of the website, the design allows for focus to be given to the beautifully designed wall coverings by the Library's contributing brands and the spectrum of colour they themselves provide. The navigational system of the website has been designed considerately around the strong interior visuals as this ensures the hierarchy is ordered as per importance/purpose of the site - which is to inspire, showcase and sell wallpaper.
The 'Style Library' word mark is always featured left aligned within the composition of any given page of the site, suggesting that this is a part of the brand's guidelines.
All typographic information on the site is set in an upper-case sans-serif typestyle, creating an air of distinction and dominance - perhaps a reflection of the Style Library's position in its sector of premier quality wallpapers from the leading British interior brands.
Symbols accompany some of the navigational buttons on the site for enhanced visual connotation and representation.
All of the above will be taken into consideration when designing the app to ensure cohesion and consistency of brand integrity is maintained. Where appropriate, the app will follow these guidelines.
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