In photographing the collection, it was important for the images to reflect the concept and their context and inspiration cohesively. Additionally, the images had to be high quality and high impact considering their part in being the true visual representative of the collection to the YCN competition judges and client UK Greetings.
To achieve such images, coloured backgrounds consistent with the collection colours of pastel yellow and pink have been used to ensure brightness, vibrancy and cohesion is clear and eye-catching in their visual communication.
Both the individual greeting cards imagery and whole-collection shot feature appearances from the actual biscuits that have inspired the project. This enhances the playful energy of the collection whilst providing an in-definite visual link between context and resolution.
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