OUGD503 - Responsive - YCN: UK Greetings - Production - Greeting Cards

Custard Creams, Chocolate Bourbons, Rich Tea, Jammy Dodgers, Pink Wafers, Party Rings and 

Nice Biscuits are the Best of British used in the Collection, identified as some of the nations favourites in earlier research. 

The greeting card size I have selected is 140x140mm in attempt to create designs with greater visual balance and central focus, without a top or bottom heavy appearance.

The cards have been created using the experimental multi-layer foiling process, using tonal variation to distinguish visual information. Layers of foil range from 2-3 and use gold, rose-gold, light 

pink and red.

Additionally, each bright white card features rounded corners and individual biscuit embossing for added contemporary luxury finishing.

Further quality and attention to detail is provided via coloured inserts - G. F Smith Colorplan Sorbet Yellow and Candy Pink. The yellow tone aptly mimics the filling of the beloved Custard Cream, while the pink tone takes inspiration from the Pink Wafer. The introduction of these tones welcomes a more playful energy to the collection that perfectly counter-balances the high-end finishing for a harmonious range of Greeting materials that are accessible to all.

The cards have been intentionally left blank inside to allow for messages to made more personal - free of a dominating centre line and interruption of space.