Sunday, December 20, 2015

OUGD405 - Revised Colour Palette

Feedback from the last critique influenced the decision to take a light ground - dark edge resolution forward to become a part of the Leeds City centre way finding system. This was on the condition that some of the colours were exchanged for even lighter tones of the selected sector hues. With the colours now uplifted, below is a comparison exhibiting the difference as well as the new Pantone CMYK values.

Original Palette before Critique



























Revised Colour Palette post Critique



Civic Sector - Red

Pantone P 45-3

CMYK Values:

Cyan: 0
Magenta: 50
Yellow: 50
Key: 0


Shopping Sector - Yellow

Pantone P 166-4

CMYK Values:

Cyan: 6
Magenta: 0
Yellow: 53
Key: 0


Financial Sector - Green

Pantone P 130-2

CMYK Values:

Cyan: 27
Magenta: 0
Yellow: 16
Key: 0


University Sector - Blue

Pantone P 118-3

CMYK Values:

Cyan: 38
Magenta: 0
Yellow: 6
Key: 0


Eastgate Sector - Orange

Pantone P 20-4

CMYK Values:

Cyan: 0
Magenta: 29
Yellow: 58
Key: 0


The new colour palette enhances tonal contrast and energy, making for brighter, more distinctive resolutions that are eye catching, uplifting and reflective of the vibrance of the city. The light tones provide a mature, dignified aesthetic that doesn't look artificial and overwhelming, but instead relies on contrast to achieve recognition.

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