Original Palette before Critique
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Revised Colour Palette post Critique
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Civic Sector - Red
Pantone P 45-3
CMYK Values:
Cyan: 0
Magenta: 50
Yellow: 50
Key: 0
Shopping Sector - Yellow
Pantone P 166-4
CMYK Values:
Cyan: 6
Magenta: 0
Yellow: 53
Key: 0
Financial Sector - Green
Pantone P 130-2
CMYK Values:
Cyan: 27
Magenta: 0
Yellow: 16
Key: 0
University Sector - Blue
Pantone P 118-3
CMYK Values:
Cyan: 38
Magenta: 0
Yellow: 6
Key: 0
Eastgate Sector - Orange
Pantone P 20-4
CMYK Values:
Cyan: 0
Magenta: 29
Yellow: 58
Key: 0
The new colour palette enhances tonal contrast and energy, making for brighter, more distinctive resolutions that are eye catching, uplifting and reflective of the vibrance of the city. The light tones provide a mature, dignified aesthetic that doesn't look artificial and overwhelming, but instead relies on contrast to achieve recognition.
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