Paint Brief

The Problem / Background

The process of selecting paint colours to work within an interior scheme may initially seem like a trivial endeavour, with a number of leading brands offering a plethora of shades, tones and tins of the hues of the colour spectrum. That said, few of these brands provide detail on how colour works, and the different ways in which it can be approached and used throughout the home - 

especially in period properties which entail greater consideration of architectural detail and features.

They lack expert advice on how to maximise interior potential, tips for manipulating perception of space and how to achieve particular looks and styles. Most unfortunately, however, are the swatches available from the vast majority of brands failing to present colours within a functional format that allows for colours to be matched against other interior scheme considerations such as wallpapers, fabrics, soft furnishings, etc. These shortcomings mean ordinary consumers are without any interior decoration knowledge and are therefore potentially unable to make confident, informed choices to make the most of their interior spaces and enhance transformation potentials.

Client

A new brand of interior paint with a focus on providing a fine quality product, whilst also supplying knowledge to the consumer — allowing the target to confidently transform their interior spaces through informed and considered decisions, aided by a functional and considered point of delivery that assists product/brand interaction

and experience.

Job Description

Develop and design the visual identity/branding of a new interior paint specialist, as well as its printed collateral (swatches/brochure). The resolution should assist brand establishment and provide a functional aid to the interior design process regarding paint selection and product purchase thereafter. The identity should inspire consumer confidence in the brand, while the product packaging and print collateral should enhance consumer experience and perception. As a whole, resolutions should provide a more informed and functional means of interior transformation to the consumer. It is important to consider product, range and distribution also.

Target Audience

The target audience are those with a passion for interiors who are planning to transform their space(s) using paint. With an age range of 25 - 60 — ranging from the age of first time buyers / young working professionals to older persons more acquainted home decor. This is a target wishing to maximise their interior space potentials through development of knowledge and exploration of quality product/brand.Additionally, this target may also include interior designers looking for more functional devices to aid their development of interior schemes and quality products to ensure client gratification and satisfaction.

Deliverables

The visual identity/branding for a new interior paint brand, colour swatches/guide and product labelling.