Despite the collaborative nature of the project, Alice and I have decided to initially generate our own ideas in response to the Greenall’s brief to provide ourselves with a greater range of ideas that we can then discuss, change and/or develop.
My own interpretation of the breif has led me to primarily consider social occasions and/or means of celebration that would be considered as ‘quintessentially British moments’ as requested by Greenall’s.
These included the following:
Idea 01
The Summer Fête - An elaborate festival, party or celebration typically including entertainment and the sale of goods and refreshments. Village fêtes are common in Britain, and are usually outdoor shows held on village greens or recreation
grounds with a variety of activities.
Idea 02
The Garden Party - A party in a garden that is usually more formal than other outdoor gatherings such as picnics or barbecues, etc. A garden party can be a prestigious event - For example, invitations by the British Sovereign to garden parties at Buckingham Palace are considered an honor.
Idea 03
The Street Party - A party in which many members of a single community come together to observe an important event, in celebration of a significant event or simply for mutual enjoyment. These parties are notably distinguished by decoration of involved streets with bunting and the sharing of goods and refreshments.
Each of the three occasions provide ample opportunity to create Greenall’s led campaigns surrounding these events that supply the target with new means of social drinking and celebration within responsible environments.
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