OUGD503 - Responsive - YCN: Greenall's Gin - Initial Research

Greenall's

Greenall’s is The Original London Dry Gin, handcrafted by Britain’s oldest gin distillers since 1761. One of the world’s most awarded gins, Greenall’s is particularly noted for superior quality and smooth taste. The brand was established by Thomas Dakin who set up the gin distillery in the heart of Warrington (a major stop-over destination for all thoroughfare heading from London to then North of the country) with the ambition of producing the smoothest gin and pioneering a new production process with the first ever use of the Coffey still to distil a more refined and accessible spirit.

Greenall’s are proud of their British roots, and the authenticity, heritage, and stories that have led them to become one of the UK’s favourite gin brands. They embody the classic British sense of humour: the perfect balance of being down to earth with a touch of irony. ‘Inviting and open-minded’ — Greenall’s want to welcome people their fun and spirited world of gin.

The Greenall’s product range is led by Greenall’s The Original, however also includes Greenall’s Wild Berry, Greenall’s Sloe and our innovative premixed cans in 5 different  flavours.

With over 250 years of authentic stories we still remain at the heart of everyday sociable drinking occasions. Greenall’s is the #2 standard gin in the UK and we’re enjoyed in over 200 countries. We’re a contemporary British classic – just as relevant today as we were back in 1761.

Gin

Juniper Berries

Gin is an alcoholic spirit with a distinct flavour derived from juniper berries. It is one of the broadest categories of spirits, represented by products of various origins, styles, and flavour profiles that all share juniper as a common ingredient.

Gin is the fastest growing spirit category in the world, with Britain drinking gin in record amounts during 2016, buying 40 million bottles in a spending spreethat has outstripped sales growth in beer and sparkling wine. Annual gin sales rose 16% to break through the 1 Billion barrier for the first time in the UK, leading the drink industry to declare 2016 the 'year of gin.'

Gin & Tonic, a trend that started in Spain (and then spread to the UK, the US, Australia and into the rest of Europe), is the drink of the moment.