OUGD504 - Summer Brief - Concept and Research

In attempt to tailor my summer brief concept to allow me to take the brief in a luxury direction

having discovered through the first year of the course that this is where my passion within graphic design lies (in hand crafted, luxury pieces), I have selected the luxury retail sectors of London to be my location-specific setting for the photographic and copy content to be collected from to be featured within the publication.

Retail shops have long been an integral part of London's cityscape. The retail industry today contributes significantly to London's economy, with the sector accounting for around 40% of all money spent in London.

Many of the large retail stores have their outlets within central London. Oxford Street, Regent Street and New Bond Street are the main upmarket shopping areas - accommodating most of the big flagship stores. The city abounds in flagship retail stores of all types across a multitude of industries - from fashion to confectionary. 

London provides an exclusive home to many of the major high-end fashion brands within their own stores as oppsed to mere concessions within larger department stores. These stores can be found primiarly along Bond Street, Regent Street, Oxford Street, Kings Road, Piccadilly and Knightsbridge.

These streets boast one of the biggest and best concentrations of designer shops in the world, including Prada, Louis Vuitton, Chanel, Nicole Fahri, Armani, Versace and Ralph Lauren. ‘Quintessentially English’ style can be found at Mulberry and Burberry's flagship stores. 

Bond Street, the most prestigious of the streets, plays host to the most acclaimed names in fashion, as well as Sotheby's auction house and for diamonds - Cartier, Tiffany and Asprey  jewellers are located on this exclusive, expensive street. 

This initial concept for the publication is to showcase the plethora of type styles featured within the acclaimed luxury shopping streets and exclusive stores that celebrate the city’s heritage, diversity and leadership in the luxury and exclusive retail and fashion industries alike.