OUGD406 - Speaking From Experience: Digital Typography

In contrast with the hand-crafted, personal and decorative aesthetic of the quote card's hand-drawn type, and in attempt to create a more balanced gender-appeal, my next aim was to identify a strong, bold typeface with clear prominence and distinction.

Univers, set in all-caps, is a typeface that successfully achieves the desired contrast through a strong, even-weighted stroke that appears distinct, authoritative and communicates a sense urgency - both relevant and appropriate in the deliverance of the notion of time and how it is used as vitally important.

Univers, set in all-caps.

With Univers selected as the contrasting typeface, I supplied all typographic information to an A6 canvas - set with half-an-inch margins to ensure even spacing around the edge of each card to be produced. The handwritten typographic information meets the margin boundaries for compositional wholeness, whilst the typed Univers information is optically kerned and set at a point size of 20. Once alignment of information for purposes of visual balance and clarity had been arranged, all content was centred for aesthetic harmony.

Using the set margins and lines as a guide, I then created each card's compositional arrangement in preparation for print. These are evidenced below: