In order to ensure my ambitions to gold foil the statement words of the motivational quote cards, I produced the following digitally-rendered gold foil resolutions. This enabled me to identify the dynamic between each typographic style and how the alternation in tonal/light value has impacted the visual hierarchy and ordering of the perception of information.
Despite the black, digitally typed typographic information being smaller than the elaborate gold handwritten type - the gaze is drawn to the black information first due to the tonal contrast and energy created as a result of the white ground it is set on, as well as due to the bold and dominating characters supplied from the Univers all-caps typeface. This enables the quote to be read in order and therefore understood with ease.
With the mock-ups confirming all is well, I am now able to consider the physical printing of the cards. Mock ups are evidenced below:
No comments:
Post a Comment