Tuesday, March 8, 2016

OUGD406 - Exhibition Branding: Independent Research

First Direct Bank

First Direct will be in association with the college/sponsoring the 'License to Print Money' exhibition.


  • First Direct is currently Britain's most recommended bank (customers of the bank are more likely to recommend than customers of any other major British bank).
  • The First Direct Bank is open 24/7 - available online, via telephone, mobile and tablet.
  • At Midnight on October 1st 1989 First Direct took their first ever call.
  • They are the first UK bank to offer ab 'always open' service. 
  • First Direct offer all usual banking services, such as current accounts, saving accounts, mortgages, loans and insurance etc.
  • ALL First Direct calls are taken  by people, no machines, no robots.
  • First Direct customers are able to use HSBC Banks due to them being a part of the HSBC group.
  • Began proving PC banking service in 1997.
  • Text message banking provided in 1999.
  • Internet banking introduced in 2000.
  • First Direct wins numerous awards, including Most trusted financial provider (2015), Most recommended provider (2015) and Best overall satisfaction (2015).
  • First Direct is a division of HSBC Bank Plc.
  • The Bank have over 1.25 Million customers.
  • They provide superior customer services. 

What is inside a normal bank? What can you do in there?
  • Cash Machines.
  • Express Banking - pay bills, transfer funds, open savings account, cancel and amend payments, set up standing orders/direct debits, check balances, print statements.
  • Pay in cheques.
  • Cash Deposit.
  • Internet Machine.
  • Telephone Banking.
  • Facetime/Video call mortgage appointments.
  • Counter service/cashier.
  • Bank Manager.
  • Cheque Books/Cash cheques.
  • Vaults and Safes (safe keeping)
  • 'Contents unknown' to the bank (safe keeping) Sealed in envelope.
  • Other side of cash machine - 4 cassettes/boxes of money filled up.
  • Cash deliveries - Securicore.
Whats the future of Banks?
  • Digital Branches. No counter, just two members of staff showing how to use self service .

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